Tourisme Montréal announces the relaunch of the Winter Tourism Intervention Fund (FITHI), a key lever to stimulate original and structuring initiatives in the field of winter tourism.

This fund, implemented with the support of the Ministry of Tourism under the Winter Tourism Support agreement, aims to strengthen Montreal’s appeal during the cold season.

The call for projects is open to a wide range of stakeholders: for-profit and non-profit organizations, cooperatives, municipal entities, recognized Indigenous communities and nations, as well as any consortium of these groups.Eligible projects must be delivered between December 2025 and January 2028, and financial assistance may cover up to 50% of eligible expenses

Promoters have until August 29, 2025, at 4:59 p.m. to submit their applications.

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The FITHI’s objectives are clear:

• Develop a distinctive winter offering to attract visitors from Quebec, Ontario, and the United States;

• Encourage structuring projects and innovative solutions;

• Enhance the winter tourism calendar to ensure continuous programming;

• Stimulate economic benefits with a focus on sustainable development;

• Highlight strategic sectors such as nature tourism, Indigenous tourism, business tourism, and culinary tourism

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Selected projects will be announced in December 2025, and promoters are encouraged to consult the Promoter’s Guide available in Tourisme Montréal’s toolkit for full details.

This relaunch of the FITHI represents a unique opportunity to position Montreal as a must-visit winter destination while supporting innovation and resilience in the tourism sector.