Column
Montreal and its the Quantified « Joie de Vivre

Jean Giguère
Author :
WikiResidence
Source :
23/11/25
A recent survey conducted by MTL Blog among its Facebook readers revealed that the city’s unique "joie de vivre," the efficiency of its services (such as swift snow removal), and its award-winning active mobility network (bike paths) are its greatest assets, even beyond relative affordability.
This social and cultural appeal is the engine of sustained demographic growth, fueled by immigration, and justifies major municipal investments.
With a $24 billion Ten-Year Capital Expenditure Program (PDI), Montreal is solidifying its future by prioritizing quality of life, sustainable mobility, and the modernization of essential infrastructure, establishing itself as a human-centered development model.
The Montreal Character: More Than a City, a Way of Life
Montreal sets itself apart from its Canadian counterparts with a rhythm all its own.
As highlighted by a recent MTL Blog questionnaire to its Facebook users, the Quebec metropolis excels in combining extremes: from harsh winters to unparalleled cultural effervescence, all within a rich multilingual environment.
This formula creates a strong local identity which, in itself, is a key factor in residential attractiveness.
The analysis of citizen perceptions is an excellent barometer of a city's quality of life and social impact.
What emerges most strongly are the elements that simplify daily life and enrich community living—factors that increase real estate value and support urban development
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1. The Efficiency of Urban Services The efficiency with which Montreal manages its logistical challenges is a source of pride and resilience, especially during winter.
Snow Removal: Unanimously cited by readers, the speed with which streets, sidewalks, and bike paths are cleared after a storm is deemed a superior municipal service.
This efficient public service ensures the continuity of economic activity and the safety of citizens, strengthening the sense of infrastructure reliability.
Infrastructure and Investments (The Sarcastic Praise of Orange Cones):
The favorite joke among Montrealers concerns orange cones and potholes, symbols of ever- present construction sites.
However, this phenomenon is the direct and visible result of a political commitment to invest massively.
The City's 2024–2033 Ten-Year Capital Expenditure Program (PDI) totals nearly $24 billion (G$), with substantial amounts dedicated to the repair of water, sewer, and road networks (road reconstruction spending was $566.5M in 2024).
These works represent a positive long-term economic impact, ensuring the city's sustainability and justifying the rise in property taxes (limited to 4.9% for residential in 2024, below observed inflation).
2. Culture and Active Mobility
Montreal's urban planning has capitalized on its cultural strengths to create a more attractive and greener living environment.
Cultural Effervescence: Montreal's summer is famous for its festival season (Jazz, Just For Laughs, Osheaga).
This concentration of major events attracts millions of visitors, increasing attendance and boosting the economic impact of the tourism and hospitality sectors.
The festive atmosphere extends into a historic and diverse nightlife, contributing to the continuous dynamism of central neighborhoods.
The Bike Network: Bike paths are a major highlight, with the Montreal network named the best for a major North American city.
The adoption of the BIXI service, recognized as one of the best inventions of the 21st century by TIME, illustrates the city's success in integrating active mobility into its urban fabric, reducing congestion and enhancing property values near sustainable transport networks.
3. Identity and Social Capital
What cements Montreal's identity and attracts talent is a set of unique cultural and social elements:
« Joie de Vivre » and Work-Life Balance: The perception of a better work-life balance, often attributed to a European influence, is a significant asset for attracting and retaining talent.
This social capital contributes to strong demographic growth driven by migration, with thousands of non-permanent residents (NPRs) and immigrants settling in Quebec each year (an international migratory balance of approximately 158,600 people in 2024).
Local Flavors and Corner Stores: The role of local commerce is crucial.
Readers praised smoked meat, bagels (St-Viateur, Fairmount), public markets, and,above all, the ubiquity and utility of dépanneurs (corner stores).
These places foster local exchange, support neighborhood commerce, and create a sense of belonging, a non-negligible factor in residential choice.
Montreal's attractiveness relies on a virtuous cycle: a culture of quality of life ("joie de vivre") fuels dynamic population growth, which, in turn, justifies and supports massive municipal investment in modern infrastructure.
The challenge for the coming years will be to control the inflation of housing costs caused by this strong demand, ensuring that all citizens can continue to benefit from this unique recipe for urban success.
