How the Two Projects Align:

1. The Global Vision: Longue-Rive Sector (Pointe de Longueuil) This project is the master plan for the entire area.

• Surface Area: 2.5 million square feet.

• Location: Between the Jacques Cartier Bridge and the Longueuil Yacht Club.

A New Face for Longueuil

The Place Charles-Le Moyne sector is undergoing a historical transformation.

At the intersection of public transit and the river, two visions converge to create a world-class living environment.

Longue-Rive: The Collective Vision (Public Project)

Unveiled by Mayor Catherine Fournier in partnership with the Canada Lands Company (CLC), this project redefines access to the waterfront.

• Surface Area: 2.5 million square feet (equivalent to 43 football fields).

• Location: Between the Jacques Cartier Bridge and the Longueuil Yacht Club.

• Objective: To transform former federal lands and surface parking lots into a mixed-use neighborhood (housing, parks, businesses) with direct river access.

• Amenities: Creation of vast green spaces, riverside parks, and bike paths to "give the river back to the citizens."

• Social Diversity: Special emphasis is placed on social and affordable housing to counter the housing crisis.

2. Sir Charles & Myral (Private Project)

Led by Devimco Immobilier, this complex is the first concrete milestone in the revitalization of downtown Longueuil.

• Developer: Devimco Immobilier.

• Architects: BLTA (Brossard Lefebvre Vandernotte Architects).

• Budget: A major investment of over $800 million.

• Project Details:

  • Two iconic towers of 25 and 33 floors.

  • Approximately 1,200 units (condos, studios, and commercial base).

  • Amenities: Rooftop infinity pools with views of Montreal, high-performance gyms, vast coworking spaces, and landscaped terraces.

  • Timeline: The Sir Charles phase is nearing completion/delivery, while Myral will follow with gradual completion between 2025 and 2027.

The Role of Sir Charles & Myral (Devimco)

Devimco's project is the first major and most advanced milestone of this transformation.

• Location: Situated at Place Charles-Le Moyne, directly adjacent to the Longueuil metro station, it serves as an urban anchor.

• Connection: While Sir Charles & Myral densifies the transit hub (Metro), the Longue-Rive project will "extend" this urbanization northeast toward the river.

Sir Charles & Myral is the "flagship" real estate project launching the movement, while the Longue-Rive sector is the grand neighborhood that will surround it and unfold toward the banks in the coming years.

Key Points of This Massive Investment:

1. Impressive Architectural Scope The project stands out for its verticality and density, aiming to create an urban living environment in immediate proximity to transit:

• Sir Charles: The first phase, inspired by a New York "Upper East Side" style, offers classic and refined architecture.

• Myral: The following phase, rising to 33 floors, offers panoramic views of the St. Lawrence River and Montreal.

• Mixed-use: The complex combines condominium units, studios, and ground-floor commercial spaces.

2. Strategic Location (TOD) The success of this $800 million investment relies on the Transit-Oriented Development (TOD) concept.

The site is steps away from the Longueuil–Université-de-Sherbrooke metro station, providing access to downtown Montreal in about ten minutes.

Project Structure & Data

Key Stakeholders:

• Developer: Devimco Immobilier, leaders in TOD development in Quebec (e.g., Solar Uniquartier, Maestria).

• Builder: Devimco often acts as its own general contractor, using trusted structural partners.

• Architects: BLTA, who designed the project to maximize views of the river and Mount Royal.

Financials and Timeline:

• Total Investment: Over $800 million.

• Global Horizon: The project is part of the City of Longueuil’s "Vision 2035" for the downtown core.

Anticipated Clientele and Traffic:

• Profiles: Young professionals working in Montreal, active retirees from the South Shore wishing to downsize from cars, and real estate investors.

• Traffic: An estimated addition of over 2,500 permanent residents on this site alone will significantly increase pedestrian flow around Place Charles-Le Moyne.

TOD Interconnection (REM, STM, Tramway)

The success of this project is based on multimodality:

• STM: Direct access to the Yellow Line metro.

• RTL: The Longueuil bus terminal is one of the busiest in Quebec.

• Electric Link (Tramway/REM): The project is strategically placed to be the terminus or transfer point for the future structural link along Taschereau Boulevard.

Financial and Social Impacts

• Economic Benefits: The $800M investment stimulates the local economy and generates massive property tax revenue for the City to fund Longue-Rive’s public infrastructure.

• Sustainable Mobility: The TOD concept reduces car dependency through immediate proximity to the metro, bus terminal, and future electric transit.

• Regional Revitalization: Transforms underutilized land into a modern residential hub, creating jobs during construction and boosting local businesses through thousands of new residents.

: While Devimco erects prestige towers that redefine the South Shore skyline, the City of Longueuil ensures this growth benefits everyone through waterfront access and the creation of an inclusive neighborhood.

 It is a perfect example of private-public collaboration building the city of tomorrow.